Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space

European Commission has obliged Horizon 2020 and Europe beneficiaries to specify the dissemination exploitation of their funded activities’ outcomes. In this way, research results can be extended benefit wider society. However, have difficulties meeting these goals due overlap between uncertainty how translate activities outputs into socio-economic benefits for This paper developed a framework based on business model canvas operationalise an approach exploitation. The was tested within EU-funded project C3Places in fields urban planning sustainable spatial development. resulting reference used as guideline design development plans. It is especially valuable projects which usually do not ‘sellable’ or even marketable outcomes products but rather result soft measures recommendations public policies. Accordingly, it support decision-making processes both policymakers private organisations.